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You are here: Home / Storytelling Q&A / Getting Buy-In For Storytelling at Your Non-Profit

Storytelling Q&A

Getting Buy-In For Storytelling at Your Non-Profit

How many times have you wanted to do a cool, new project only to have it kyboshed by someone higher up the chain of command?

I think it’s fair to say that we’ve all be there!

I can certainly remember a time a few jobs ago when I wanted to try using a story in a thank you letter, but I came up against a lot of resistance from a manager. In the end, I drafted both versions of the thank you letter and asked a few donors what they thought of the letters. Donors overwhelming choose the story version and I was able to take that concrete data back to my manager to make my case.

This week, Mary Ann submitted a great question about storytelling and organizational buy-in. “My boss thinks storytelling is a good idea in theory but then reverts back to her hold ways of not so successful letters with too much data. How can I convince her to change her approach?”

Watch this week’s Storytelling Q&A to find out my answer to Mary Ann’s question.

Have you tried to get leadership buy-in for a project at your non-profit? Leave a comment below to share what you did and what worked.

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About Vanessa Chase Lockshin

My name is Vanessa Chase Lockshin, and I want to empower you to tell your story. In my personal life, finding ways to tell my stories has been a transformational practice. In my fundraising life, I’ve helped hundreds of organizations tell their stories to engage and inspire their donors. To date, my work has helped non-profits raise over $10 million.

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Hi there!

My name is Vanessa Chase Lockshin and I've helped non-profits raise over $10 million by telling stories that engage and inspire donors. I'm the author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness, and the creator of immersive online training programs that have trained thousands of non-profit professionals. Read More…

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