Any nonprofit organization dreams of having successful fundraising campaigns. Of course, managing a fundraising campaign can have a lot of parts and pieces. It can be a challenge to figure out how to manage them all while dealing with other day-to-day fundraising tasks.So, what is the key behind a successful fundraising campaign? A lot of planning and exceptional project management.Whether the fundraising campaign has a $5,000 or a $5 million goal, or if it’s a seasonal campaign, what really ... continue reading...
5 Self-Care Tips for Year-End Fundraising
Hands up if you've made it to the end of December feeling totally burned out an exhausted?That's right, my hand is up, too. Year-end fundraising can really take it out of us. We've got a million plates spinning, plus the added stress of the holiday season and our personal lives. It all adds up and can really take its toll on us. But it doesn't have to. There are ways to self-manage, have good boundaries and take better care of ourselves so that burn out doesn't become our new ... continue reading...
How to Prepare Donors to Give during Year-End Fundraising
It’s never too early (or too late for that matter) to prepare for year-end fundraising. The fact is, the non-profit sector sees a huge bump in giving during the holiday season. It is one of the best times of the year for fundraising because many people are already primed to give. Your non-profit likely have donors who give multiple times a year, but there’s probably a segment that makes a one-time gift in December every year. Regardless of the frequency of your donors’ giving, staying in touch ... continue reading...
My Best Advice for Year-End Fundraising Success
Recently I taught a free webinar with Network for Good about gaining momentum in a year-end fundraising campaign. And if you’ve ever been on a webinar with me, then you know I enjoy checking in with attendees and asking them lots of questions. At the beginning of this particular webinar, I asked everyone how they are feeling about their year-end campaign on a scale of 1 to 5. 5 is feeling great and ready to rock, and 1 is feeling under-prepared and stressed out. The vast majority of the 900+ ... continue reading...
5 Elements of a Donor Communications Plan to Build Loyalty
When I talk with clients about fundraising growth strategies, donor retention and donor relations tend to be at the top of the strategy list. After all, it costs more money to acquire new donors than to retain current donors. And one of the areas that can give non-profits the biggest bang for their buck is donor communications. Creating a stellar and consistent donor communications plan can foster community and loyal donor relationshipsIt is important to me that my clients build a community of ... continue reading...
20+ Examples of Non-Profit Storytelling that Raise Money
As a consultant specializing in Non-Profit Storytelling, fundraising, and communications, author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness, and the creator of immersive online training programs for non-profit professionals, I have lots of examples of non-profit storytelling to share with you.I have analyzed and written many non-profit storytelling case studies, conducted interviews with non-profit organizations and gathered lots of ... continue reading...
10 Tips for Writing a Better Donor Thank You Letter
As a non-profit organization, a thank you letter is one of the first touch points a donor receives after making a gift to your organization. Much like a first impression, the words in that letter matter. This thank you letter can be the gateway to building a long lasting relationship between the donor and your cause. Learning how to write a donor thank you letter is a skill all fundraising professionals need. Are you curious about how to write an impactful thank you letter to your donor? In this ... continue reading...
Nonprofit Storytelling – Using the Right Story Structure
Believe it or not, there's a right way to tell a fundraising story. And by fundraising story, I mean a story that you're using to raise money for your non-profit. A fundraising story needs the right story structure to connect with the audience, demonstrate need, and invite the audience to get involved by making a donation. In today's video, I'm sharing story structure that I teach my clients and students inside The Storytelling Non-Profit Master Class. Why Non-Profits Need a Story ... continue reading...
Storytelling is the Heart of a Successful Fundraiser
When we work for and with non-profit organizations, it’s easy for us to see the value behind what our orgs do. We know how meaningful our fundraising can be to our communities because we’re in the thick of it day after day. However, it can sometimes be a challenge to communicate that mission and impact to our volunteers, supporters, and interested community members who aren’t as closely involved with our work. People don’t donate randomly. They donate because they’ve learned about an ... continue reading...
The Ultimate Guide to Year-End Fundraising for Non-Profits
As the calendar year winds down, nonprofit organizations have a critical opportunity to close the year strong by engaging supporters through year-end fundraising campaigns. 30% of all annual giving happens in December, and around 10% happens between December 29 and 31, with many donors eager to make their contributions before the tax year ends. For nonprofits, this is the moment to make the most of their donor relationships, build momentum for the next year, and create lasting connections with ... continue reading...
The Ultimate Guide to Content Marketing for Non-Profits
For many non-profit organizations, creating and sharing valuable content is crucial for advancing their mission. But with limited resources, managing content creation and distribution can often feel overwhelming. The key to simplifying this process lies in structured communication, content, and editorial planning. By building a clear plan, non-profits can streamline their content strategy, ensuring that all efforts align with their mission and audience needs. In this guide, we will walk through ... continue reading...
How To Use Donor Communications To Improve Year-End Fundraising
Effective donor communication is crucial for successful fundraising efforts. The relationship between a non-profit organization and its donors is built on trust, transparency, and ongoing engagement, all of which are nurtured through strategic communication. How an organization communicates with its donors can significantly influence donor retention, donation frequency, and the overall success of fundraising campaigns. By understanding and implementing best practices in donor communications, ... continue reading...
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