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CEO, Variety BC
VANESSA DROVE THE TRANSFORMATION OF VARIETY – THE CHILDREN’S CHARITY’S DIGITAL FUNDRAISING PROGRAM IN A WAY THAT I DID NOT KNOW WAS POSSIBLE.
It was the beginning of the pandemic and like many not for profits we were looking to reach our donors in the digital space. We didn’t really know what that meant, but we knew that if we didn’t have a strategy that the pandemic was going to be a challenge to get through as a charity.
From the moment I first met with Vanessa, she had a plan that built on both the number of constituents in our database and our messaging. Within a month, we began a robust email marketing program that within 18 months had raised more than $1 million. We also learned to better use social media to target donor groups through digital advertising.
While the financial results are impressive, the everlasting result has been that our supporters have never had such a clear understanding of our mission.