Helping non-profits and non-profit founders get out of their heads into compelling fundraising messaging.
You’re passionate about what your non-profit does in the community. You know your organization has a great solution to a problem. You have the ability to change a lot of lives or make the world a better place. Deep inside you, you know this to be true. That’s why you’re working so hard day in and day out.
Your organization is in a place where it needs money. You’re ready to scale past your current fundraising level, or maybe you are looking to raise money for the first time to make your program a reality.
You’ve written fundraising emails and direct mail letters. You’ve posted on social media. You’ve submitted grant applications. You have a website.
But… none of your efforts are truly getting your non-profit where you need it and want it to be.
You know your work and your non-profit matter. But why aren’t other people seeing that?
The problem is you just don’t know how to talk about what you do in a way that raises money. And the good news is that this is a totally fixable problem!Your cause is worthy of all the donations you can imagine.
Let me help you translate your passion into compelling fundraising messaging through a Story Clarity Session

A Story Clarity Session is a one hour session where I’ll take you through an interview process I use with clients to help them define and clarify their story and message. You’ll come away from this experience with a compelling reason to give and key fundraising messages you can start using right away.
Clients have typically come to this process with a specific fundraising campaign or communications initiative in mind. Some clients use the process to focus on big picture fundraising messaging that they can use year-round. We will discuss your specific goals and use cases prior to the session to help you get the most out of it.
How the Magic Happens
After you’ve booked a Story Clarity Session, I’ll invite you to send over any materials related to your specific project or non-profit so I can get up to speed and make the most of our time together.
I’ll go to work preparing for our session and creating the interview questions I’ll ask you. I like to leave space in the Story Clarity Session for the conversation to evolve where it wants to go so I’ll also ask you questions that come up organically during our session.
The session is conducted via Zoom (video optional) and can be recorded for your future reference and use.
After the session, I’ll follow up within 5 business days with a document of my interview notes for your use and my recommendations for 3 to 5 key messages for fundraising.
For the week following our session, I’m available to answer any lingering questions by email.
What Clients are Saying
Vanessa was a pleasure to work with, she did a fantastic job helping our organization with our messaging and case for support. Having clarity on our messaging has helped us better explain who we are and what we did. This will be helpful for conversations with funders and new program participants. I would highly recommend Vanessa to anyone.

Vanessa Wideski
ED, Low Entropy Foundation
With Vanessa’s expertise and guidance we have not only identified our key target audiences, but we have developed a very powerful messaging strategy that we will use for years to come. We had an excellent experience working with Vanessa and we look forward to her counsel and advice in the future.

Patrick Buchannon
ED, New Chelsea Society
Your Investment
I truly believe every non-profit has an audience for its cause. It’s just a matter of communicating the right message to the right audience. And that’s a problem I love to help non-profits solve!
Here are two ways I can help your non-profit through a Story Clarity Session.
Story Clarity Session
Fee: $500 USD
- Materials reviewed prior to session
- 1 hour Story Clarity Session
- Video or audio recording of the session
- Document of interview notes for your use and my recommendations for 3 to 5 key messages for fundraising
- 1 week of email support after the session
Story Clarity Session + Copywriting
Fee: $2,000 USD
- Materials reviewed prior to session
- 1 hour Story Clarity Session
- Video or audio recording of the session
- Document of interview notes for your use and my recommendations for 3 to 5 key messages for fundraising
- 500 to 1,000 words of copy based on your key messages that can be used in a fundraising appeal or website page
- 1 round of revision for copy
- 1 week of email support after copy is delivered