Have you ever found or collected a story only to be unsure as to where you should use it?
This is something that a lot of non-profit fundraising and communications professionals come up against. In today’s Storytelling Q & A I’m answering a question from Heather that gets to the heart of this issue.
Heather asks:
“I work at a legal advocacy organization in California. We’re just starting to use stories in our fundraising, but one problem that I’m coming up against is where and how to use our stories. It seems like there are a lot of ways to use stories and I’d like to know what channels and mediums you think are best.”
Great question, Heather! I’m sharing my answer to your question in the video below.
As I mentioned in the video, there are a lot of ways to use stories. In appeals and in donor stewardship are two great options.
Links mentioned in the video:
Submit your questions for Vanessa to answer or leave a comment below this post with your question
I hope you enjoyed this edition of the Storytelling Q & A.
As always, I love hearing from you. How have you been using your non-profit’s stories? Leave a comment below this post and share your thoughts.
