It seems like most non-profits are trying to tell stories these days and I have to say I'm really jazzed about this! Storytelling is a great opportunity to connect with your supporters and new audiences, while raising money and awareness. However, storytelling isn't a smashing success for all organizations. In fact, many organizations are making a pretty common storytelling mistake.
In today's video I'm sharing what this mistake is and how your organization can avoid it (because it's a very avoidable mistake!).
I hear a lot of non-profit professionals say that they think the storytelling space online is too saturated. "Everyone and their dog is telling stories," they say. I won't deny that there's a lot of content out there because, well, there really is. But if your organization wants to have a digital presence, content continues to be an essential way we connect with one another online. And no matter how much content is online, the right content has the ability to connect with the right audience.
All that is to say, don't give up on storytelling or content strategy! If you're not seeing results, chances are you need to pivot in your strategy a bit to find something that will work for your audience. In my experience, this is why audience research is so valuable -- it helps you identify what will resonate with your audience.
I'd love to hear from you in the comments! Is this a mistake you've made in storytelling? What's 1 thing you'll do moving forward to fix it?
I'll be sharing more video content on my Youtube channel this summer so be sure to subscribe here to get more video content to help your storytelling and communications.
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