I have a feeling that no matter how much technology and supporters evolve, direct mail will continue to be a part of the picture for the next twenty years. Why? The typical donor is still very much responding to this medium. By typical donor, I mean people who are currently between 50 and 65 years old. People are living well into their 80s, so this group will likely be involved with your organization for many more years to come. Although many organizations would like to switch gears to focus ... continue reading...
Storytelling Through Design
PHILANTHROPY FOR ALL is excited to share our latest workbook with you! STORYTELLING: demystified is now available. Sign up for our weekly newsletter to get your copy. --------------------------------------------------------------------------------------------------------------------------------------------- In the past I've talked a lot about the language aspects of storytelling. For instance how to incorporate someone's personal story with pragmatic copy, and how using a story can enhance ... continue reading...
Non-Profit Video Storytelling: A How-To Guide
Once you learn the basics of non-profit storytelling, your non-profit will want to start using storytelling in different fundraising and communications campaigns. One powerful way to use storytelling is to incorporate non-profit video storytelling.Non-profit video storytelling does not have to cost thousands of dollars, nor does it require a high end production company. In fact, with the rise of user-generated content on social media we’ve become more accustomed to less produced video online. ... continue reading...