As a consultant specializing in Non-Profit Storytelling, fundraising, and communications, author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness, and the creator of immersive online training programs for non-profit professionals, I have lots of examples of non-profit storytelling to share with you.I have analyzed and written many non-profit storytelling case studies, conducted interviews with non-profit organizations and gathered lots of ... continue reading...
How to Run a Successful Fundraising Campaign
Any nonprofit organization dreams of having successful fundraising campaigns. Of course, managing a fundraising campaign can have a lot of parts and pieces. It can be a challenge to figure out how to manage them all while dealing with other day-to-day fundraising tasks.So, what is the key behind a successful fundraising campaign? A lot of planning and exceptional project management.Whether the fundraising campaign has a $5,000 or a $5 million goal, or if it’s a seasonal campaign, what really ... continue reading...
10 Tips for Writing a Better Donor Thank You Letter
As a non-profit organization, a thank you letter is one of the first touch points a donor receives after making a gift to your organization. Much like a first impression, the words in that letter matter. This thank you letter can be the gateway to building a long lasting relationship between the donor and your cause. Learning how to write a donor thank you letter is a skill all fundraising professionals need. Are you curious about how to write an impactful thank you letter to your donor? In this ... continue reading...
Non-Profit Storytelling: What If There Is No Conflict?
When writing a story to raise money, an essential part of the story is a conflict. A problem or conflict in a story naturally builds a case for giving. Conflict demonstrates a clear problem that donors can solve by making a donation. For a lot of non-profit causes, the conflict is clear, high-stakes, and very motivating. However, many students and clients I work with compare their cause with others and doubt that they have a compelling enough conflict for a story. In this article, we’re going to ... continue reading...
Impact to Story: How to Explain Non-Profit Impact Through Storytelling
Having an impact or being part of an impact is motivating to donors. They give to your non-profit because they want to see a change in the world and be part of making it happen. However many non-profits struggle to explain what their impact is in a clear and compelling way that motivates donations. That’s where storytelling comes in. With a great story, you can illustrate non-profit impact super clearly for donors in a way that other kinds of writing might not be able to capture. In this ... continue reading...