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Non-profit storytelling that raises money & awareness

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Fundraising Advice Uncategorized

How to Write Your Best Fundraising Letter

As non-profit organizations we write and send lots of fundraising letters or appeals every year. These fundraising efforts with your donors are key for your non-profit goals.I think it's a really interesting piece of the work that we do, but I know that not everyone feels that way about writing. Sometimes it's difficult. Sometimes we run into writer's block. We have problems thinking of what to say. Sometimes it can feel really discouraging to feel like you're not really getting the results that ... continue reading...


Fundraising Advice

5 Tips for Writing Great Giving Tuesday Emails

Giving Tuesday is an annual philanthropy and fundraising event on the Tuesday following American Thanksgiving This is the second post in our series of tips to help you make the most of this philanthropic day. Check out the first post: Using Donor Stories for a Successful Giving Tuesday.Today we’re going to take a look at how to write a successful fundraising email because let’s face it – one of the best ways to drive people to your donation page online is by email.Nearly 1/3 of all charitable ... continue reading...


Non-Profit Communications Non-Profit Newsletters

10 Engaging Content Ideas for your next non-profit Newsletter

10 Improved Content Ideas for your non-profit newsletter

Newsletters are an unquestionably good way to build relationships with your constituents, in particular, donors. When done well, your newsletter can even help your organization raise money. But for any of that to happen, you must have content to put into your newsletter. Content is the backbone of your newsletter and it’s in your organization’s best interest to select great content. This may mean abandoning “traditional” newsletter content (like an update letter from your Executive Director) in ... continue reading...


Donor Stewardship Fundraising Advice

5 Elements of a Donor Communications Plan to Build Loyalty

5 Elements of a Donor Communications Plan to Build Loyalty

When I talk with clients about fundraising growth strategies, donor retention and donor relations tend to be at the top of the strategy list. After all, it costs more money to acquire new donors than to retain current donors. And one of the areas that can give non-profits the biggest bang for their buck is donor communications. Creating a stellar and consistent donor communications plan can foster community and loyal donor relationshipsIt is important to me that my clients build a community of ... continue reading...


Non-Profit Communications Advice

How to Create a Non-Profit Editorial Calendar for Storytelling

How to Create a Non-Profit Editorial Calendar for Storytelling

Imagine the year is just starting. A lot of non-profit organizations are starting to create their annual plans for fundraising. In addition to figuring out how you will raise money this year, one of the key components to a fundraising plan is donor communications. This is where you can begin to integrate your fundraising and communications efforts to create a robust experience for your donors. Having an integrated non-profit editorial calendar is key. One part of donors’ communications is ... continue reading...


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Hi there!

My name is Vanessa Chase Lockshin and I've helped non-profits raise over $10 million by telling stories that engage and inspire donors. I'm the author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness, and the creator of immersive online training programs that have trained thousands of non-profit professionals. Read More…

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