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Non-profit storytelling that raises money & awareness

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Non-Profit Storytelling Tips Writing Advice for Fundraisers

How to Tell a Non-Profit Story from Scratch

How to Tell a Non-Profit Story from Scratch-BIG

Wondering how your non-profit can tell compelling stories that raise money? What exactly do you need to do to tell the story?  Over the years, I’ve created a step by step process that I use every time I help a client tell stories. In fact, it’s also what I teach my students inside my class called The Storytelling Nonprofit Masterclass. We’ve had over 200 organizations go through this class with some pretty amazing results. And today, I want to take you a little bit behind the ... continue reading...


Fundraising Advice Writing Tips for Fundraisers

Think You’re Not a Writer? Your Guide to Writing a Great Fundraising Appeal

Think You're Not a Writer? Your Guide to Writing a Great Fundraising Appeal

Translating a cause you care about into compelling words for a fundraising appeal can be a challenge. We can have all kinds of hang-ups about our writing, judgments about its quality, and whether or not we’re a good writer, to begin with. All of these things can get in the way of you actually writing the fundraising appeal that you need to write in order to raise money. In case it’s any consolation, I’ve been professionally copywriting for over a decade at this point in my career and I ... continue reading...


Fundraising Advice Non-Profit Storytelling Tips

Want to Raise More Money for Your Nonprofit? How to Win Donors’ Hearts and Minds

Raise More Money for Your Nonprofit

In the nonprofit sector we are dealing with ever increasing competition for attention and donor dollars. Add to that that people’s attention spans are decreasing on digital platforms. And add to that that there seem to be endless ways we can market and fundraise for our non-profit, it’s clear that fundraising professionals have their work cut out for them when it comes to winning donors’ hearts and minds. I see these challenges as a chance to flex my creative muscles, but I also know how ... continue reading...


Non-Profit Storytelling Tips

Non-Profit Professional with No Time? Here’s How You Can Still Tell Stories

Non-Profit Professional with No Time

If you’re like most non-profit professionals, you’ve got a million things on your plate every week. You go between calling donors, entering data into the database, answering emails, and maybe even getting that social media post out. It’s a lot. And in the midst of having a million and one things to do, non-profit storytelling can feel like a “nice to have.”  But the reality is that storytelling for non-profits is a “must-have.” As I wrote in an article for Wild Apricot, Storytelling is a tool ... continue reading...


Non-Profit Storytelling Tips Writing Tips for Fundraisers

What To Do When There’s Too Much To Communicate

In all my years of writing copy for non-profits, one of the biggest challenges I still face is distilling the essential information into a great story or compelling fundraising copy. Sometimes there is just a ton of information to work with and it can be easy to start thinking that all of it needs to be jam-packed into your appeal. But does it? Today let’s talk about what to do when there’s too much to communicate in a piece of non-profit content.  Nearly every time I sit down to write a ... continue reading...


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Hi there!

My name is Vanessa Chase Lockshin and I've helped non-profits raise over $10 million by telling stories that engage and inspire donors. I'm the author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness, and the creator of immersive online training programs that have trained thousands of non-profit professionals. Read More…

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