A solid fundraising program has diverse streams of revenue and that includes legacy giving. Legacy giving is the process of getting gifts through wills and estates, and those gifts typically come in the form of cash, stocks, properties, or insurance. Legacy gifts are the ultimate gift to a non-profit and often are seen as the culmination of the relationship between the donor and the organization. While we wish legacy gifts could just magically show up every year, it takes time to build a legacy ... continue reading...
How to Plan Your Non-Profit’s Stories for the Next 90 Days
The start of a new quarter is a great time to step back and do some strategic planning for your non-profit. I personally love planning in 90 day increments because they are easier to manage and predict. You can check out a video tutorial I have on creating your non-profit’s 90-day communications plan here.Today we’re going to plan your non-profit’s stories for the next 90 days. Grab your pen and paper and let’s get planning!A few more resources to help you plan your non-profit’s stories for the ... continue reading...
Email Marketing Strategy for Non-Profits: Creating Email Content That Helps Your Non-Profit Reach Its Goals
If your non-profit has an email list that you are using to raise money, increase awareness, or reach other goals, chances are you sometimes find yourself wondering what to put in your next email. Whether your content has dried up like a summer creek bed or you have so much to share you don't know what to pick, these are two sides of the same coin that we're going to dig into in this article as we examine email marketing strategy for non-profits.And before we go too much further, if you're ... continue reading...
How to Improve Non-Profit Email Deliverability (AKA Making Sure Emails You Spent Hours On Land In Inboxes)
With new rules for bulk senders coming down from Google and Yahoo this year, more non-profits are beginning to pay attention to a long overdue topic -- email deliverability. It may not be as exciting as the latest social trend, but given that email is the best direct response channel on the internet, it's a topic we all need to care more about.If you're not sure what 'email deliverability' entails, here is the simplest way to understand it courtesy of Campaign Monitor: email deliverability ... continue reading...
5 Self-Care Tips for Year-End Fundraising
Hands up if you've made it to the end of December feeling totally burned out an exhausted?That's right, my hand is up, too. Year-end fundraising can really take it out of us. We've got a million plates spinning, plus the added stress of the holiday season and our personal lives. It all adds up and can really take its toll on us. But it doesn't have to. There are ways to self-manage, have good boundaries and take better care of ourselves so that burn out doesn't become our new ... continue reading...
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