Wondering how your non-profit can tell compelling stories that raise money? What exactly do you need to do to tell the story? Over the years, I’ve created a step by step process that I use every time I help a client tell stories. In fact, it’s also what I teach my students inside my class called The Storytelling Nonprofit Masterclass. We’ve had over 200 organizations go through this class with some pretty amazing results. And today, I want to take you a little bit behind the ... continue reading...
Think You’re Not a Writer? Your Guide to Writing a Great Fundraising Appeal
Translating a cause you care about into compelling words for a fundraising appeal can be a challenge. We can have all kinds of hang-ups about our writing, judgments about its quality, and whether or not we’re a good writer, to begin with. All of these things can get in the way of you actually writing the fundraising appeal that you need to write in order to raise money. In case it’s any consolation, I’ve been professionally copywriting for over a decade at this point in my career and I ... continue reading...
Want to Raise More Money for Your Nonprofit? How to Win Donors’ Hearts and Minds
In the nonprofit sector we are dealing with ever increasing competition for attention and donor dollars. Add to that that people’s attention spans are decreasing on digital platforms. And add to that that there seem to be endless ways we can market and fundraise for our non-profit, it’s clear that fundraising professionals have their work cut out for them when it comes to winning donors’ hearts and minds. I see these challenges as a chance to flex my creative muscles, but I also know how ... continue reading...
Non-Profit Professional with No Time? Here’s How You Can Still Tell Stories
If you’re like most non-profit professionals, you’ve got a million things on your plate every week. You go between calling donors, entering data into the database, answering emails, and maybe even getting that social media post out. It’s a lot. And in the midst of having a million and one things to do, non-profit storytelling can feel like a “nice to have.” But the reality is that storytelling for non-profits is a “must-have.” As I wrote in an article for Wild Apricot, Storytelling is a tool ... continue reading...
What To Do When There’s Too Much To Communicate
In all my years of writing copy for non-profits, one of the biggest challenges I still face is distilling the essential information into a great story or compelling fundraising copy. Sometimes there is just a ton of information to work with and it can be easy to start thinking that all of it needs to be jam-packed into your appeal. But does it? Today let’s talk about what to do when there’s too much to communicate in a piece of non-profit content. Nearly every time I sit down to write a ... continue reading...