As you might already know, Giving Tuesday was born in 2012 as a response to Black Friday and Cyber Monday shopping events. The Giving Tuesday hashtag quickly spread on Social Media and became the big philanthropic movement that we already know today. Because Giving Tuesday is so intertwined with social media having a Giving Tuesday social media plan can help you raise more money. One of the tips I mention in my video “How to plan a successful Giving Tuesday campaign”, is to create a content ... continue reading...
How to Increase Donations in Your Giving Tuesday Fundraising
According to Candid – Philanthropy News Digest, Giving Tuesday raised an estimated $2.7 billion in 2021 in the US alone. And in 2020, Giving Tuesday raised an estimated $2.47 billion.Giving Tuesday continues to grow year after year. What started out as a hashtag has blown all over the internet and is now-a-days the largest global movement of charity.It is amazing how kindness and solidarity can spread so fast around the world. The value of taking part in this campaign as a nonprofit ... continue reading...
How to Plan a Giving Tuesday Campaign
Giving Tuesday is a great fundraising opportunity for nonprofit organizations if planned the right way. As nonprofit fundraisers, we’re constantly planning out different campaigns throughout the year. However, Giving Tuesday is now a common campaign across many non-profits thanks to it becoming a global movement that encourages people to show their generosity.Giving Tuesday is a great opportunity to get more people involved in your cause and help you to reach your organization’s goals during the ... continue reading...
Non-Profit Storytelling: Is It Really Worth It?
Being a copywriter and fundraiser, I think about the pros and cons of telling stories quite a bit. After all, we’re here in 2022. It’s a competitive digital landscape for engaging people and converting engagement into donations. Everything that we put resources into in our fundraising programs has an opportunity cost. Naturally, I wonder, perhaps like you, is the time that we spend sourcing and crafting and writing fundraising appeals really steeped in stories worth it?Is storytelling a trend? ... continue reading...
How to Crush Your Fundraising Campaign Goal Even with a Small Audience
The reality is, we all want to raise a lot of money for our non-profits. Ideally, we want to raise more money than we raised last year. And we’d love to raise more money with each fundraising campaign we run. But raising more money can be hard, especially if your nonprofit has a small donor file or you just have a small audience to begin with. Hard, but not impossible to crush your next fundraising campaign goal. Maybe your non-profit is new and you're still working on kind of building out ... continue reading...