This year we've published a number of posts that have included fundraising advice, tips for improving communication, how to improve storytelling and why improving donor stewardship is your best fundraising strategy. It has been a joy to write each and every one of these posts. But I especially want to thank you. I feel so incredibly grateful that Philanthropy for All has garnered a loyal and engaged audience, and each week it's a thrill to read your emails and comments on the blog. As a final ... continue reading...
The Secret to Skyhigh Response Rates When Writing Fundraising Copy
On Tuesday, I discussed why stories are necessary to modernize direct mail, and why we must evolve our direct mail practices. I also shared how using storytelling techniques has consistently yielded response rates over 18% on appeals I've written this year - one as high as 37%! Today I'm going to dissect the copy for you and give you some step-by-step tips to use when writing copy. A bit of context: This appeal was for monthly donors who had not increased their gift amount in at last two years. ... continue reading...
Why Stories Are Necessary To Modernize Direct Mail
I have a feeling that no matter how much technology and supporters evolve, direct mail will continue to be a part of the picture for the next twenty years. Why? The typical donor is still very much responding to this medium. By typical donor, I mean people who are currently between 50 and 65 years old. People are living well into their 80s, so this group will likely be involved with your organization for many more years to come. Although many organizations would like to switch gears to focus ... continue reading...
Storytelling Through Design
PHILANTHROPY FOR ALL is excited to share our latest workbook with you! STORYTELLING: demystified is now available. Sign up for our weekly newsletter to get your copy. --------------------------------------------------------------------------------------------------------------------------------------------- In the past, I've talked a lot about the language aspects of storytelling. For instance how to incorporate someone's personal story with pragmatic copy, and how using a story can enhance ... continue reading...
Non-Profit Video Storytelling: A How-To Guide
Once you learn the basics of non-profit storytelling, your non-profit will want to start using storytelling in different fundraising and communications campaigns. One powerful way to use storytelling is to incorporate non-profit video storytelling.Non-profit video storytelling does not have to cost thousands of dollars, nor does it require a high end production company. In fact, with the rise of user-generated content on social media we’ve become more accustomed to less produced video online. ... continue reading...
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