According to Candid – Philanthropy News Digest, Giving Tuesday raised an estimated $2.7 billion in 2021 in the US alone. And in 2020, Giving Tuesday raised an estimated $2.47 billion.
Giving Tuesday continues to grow year after year. What started out as a hashtag has blown all over the internet and is now-a-days the largest global movement of charity.
It is amazing how kindness and solidarity can spread so fast around the world. The value of taking part in this campaign as a nonprofit organization is to raise money and awareness. Take on board this movement and increase your funding.
I want to share with you 3 strategies that will help you raise more money on your Giving Tuesday fundraising campaign.
- Integrate your channels
- Live streaming video
- Create an ambassador team
1. Integrate your channels
An integrated cross-channel marketing strategy is essential for any nonprofit since it will allow your organization to build more trust with your audience.
It also reinforces the message that you want to give. Or in this case, it also helps you to create a stronger Giving Tuesday fundraising campaign.
My suggestion to you is to include in your communications plan all the channels that you can use in your fundraising campaign (eg. Mails, Instagram, Facebook, Twitter, and Website).
Before working out your plan, set your communication goals and objectives. I teach you here how to do it and even include a free planner kit.
Some aspects you need to consider:
- Be consistent across all fundraising communications channels
- Adjust your banners and key websites on social media and your website. Modify messages and calls to action around Giving Tuesday.
- You need to drive traffic to the page where they’ll donate. Hopefully, the previous message encourages people to follow through and join the campaign.
2. Do live streams for your Giving Tuesday Fundraising
Streaming on social media is a huge cornerstone on Facebook and Instagram. As you know, Giving Tuesday is a social media oriented giving day. And nonprofits are leveraging live stream videos as a way to connect with their social media audiences.
Take advantage of this channel and transmit your message directly to your audience.
You can do:
- Interviews with people within your organization
- Interviews with viewers
- Talk about what you’re raising money for
- Talk about Giving Tuesday
- You can also thank the people that are donating. Mention their names to make it more personal but to also invite more people to collaborate.
- Answer questions from viewers
Make sure to include the call-to-action and tell the people where they need to donate. Make it clear and easy. Click here and learn How to Livestream on Giving Tuesday on this link.
Live streams are a type of direct response fundraising. Having social media presence goes in hand with the creation of hashtags. The use of hashtags brings more visibility to your organization and fundraising campaign. It brings lots of opportunities.
Learn more on how to plan a social media Giving Tuesday fundraising successful campaign in this blog I wrote for you.
3. Create an ambassador team
The more the merrier! Gather a group of volunteers, staff, board members, and program participants. Anyone who wants to get involved and help your organization to be more seen.
Things that your ambassador can help you with:
- Talking about your organization to personal contacts
- Share posts on social media
- Share content with their personal networks
Anything they can do to help spread the word. This strategy is highly recommended for smaller organizations. If you’re looking for ways to acquire new donors and drive more attention to your organization’s work, launching a Giving Tuesday fundraising campaign is the way to go.
Things to take into account when working with an ambassador:
- Screen your candidates before deciding who to choose. In case you decide to work with a public persona, make sure that his/her audience is aligned with your organization’s values.
- Give the right direction to this ambassador(s). Tell them what you want them to do. It can go from promoting your campaign, taking photos with something representative from your organization, sharing some online petitions, or the giving Tuesday fundraising page, etc.
- Have smooth communication with them. You can send emails or have a phone call establishing the dates and times of each action.
Start increasing your fundraising Giving Tuesday fundraising results
Ultimately, remember that building a long-term nurturing relationship with your donors by sending out personalized content and asking for their feedback will bring you better fundraising results.
Let me know which of these strategies you’re planning on trying. I would LOVE to know!
If you’re getting ready for Giving Tuesday, I have a full playlist on my YouTube channel that will help you raise more money this year on Giving Tuesday. Getting organized will hopefully allow you to have a little less stressful campaign.