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3 Tips to Use in Your Non-Profit Communications Strategy

Non-Profit Communications

3 Tips to Use in Your Non-Profit Communications Strategy

I don't know about you, but I can think of many times in my non-profit career when I've felt like I've been spinning my wheels and not making progress on the truly important aspects of my work. This can happen for a lot of reasons whether it's lack of direction, feeling uninspired, or even being overwhelmed with too many to dos.

As fundraisers we wear multiple hats and multitask at some point or another. This can make us lose focus from our objectives. However, there are tools that can help your communications strategy stay on track and reach the organization’s goals.

If you're thinking about strategies to get more done in your non-profit communications program, you're in the right place. In the following video I share 3 useful tips that will make your communications strategy a more efficient one.

  1. 1
    Systemize your tasks as communications strategy
  2. 2
    Batch your content
  3. 3
    Prioritize your tasks based on the importance of your goal

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TIP #1: SYSTEMATIZE YOUR TASKS AS COMMUNICATIONS STRATEGY

  1. Make a list of the regular tasks that you’re doing: These tasks can go from posting things on social media, sending out your organization’s newsletters, making flyers or programs.
  2. Create a process (systematize each task): It will allow you to identify the clear steps that you will need to follow. By doing this, you can also identify certain areas that might not be as necessary as you thought they would. It can make your process a more efficient one.
  3. Write down any collaborative work: It will help you have clarity on how team members can be involved in the process and be part of the communications strategy.

TIP #2: BATCH YOUR CONTENT

A key aspect of your communications strategy should be to plan your content ahead and organize it when posting it in social media. I suggest you batch your content on a weekly or monthly basis in order to save time and increase your productivity.

  1. Pick a day and write down a list of topics that you would like to talk about during the month or week.

  2. Then, start writing your content focusing on your audience.

  3. Finally, program and schedule your content and consider the channel(s) you would like to use.

Some examples of scheduling tools that I like to use:

  • Hootsuite

  • Facebook Meta (for Facebook, Instagram)

  • Later or Planoly for Instagram

  • Google calendar

Remember, “For every minute spent organizing, an hour is earned”. I invite you to read the following post, where I explain to you step-by-step how to create a story editorial calendar.

By being consistent in sharing and creating useful content for your audience, you will gain relevance and trust from your followers. Here are 8 keys to producing quality content consistently.

Want to batch your content with me? Watch this video on how to batch your non-profit’s content for the next 30 days. 

TIP #3: PRIORITIZE YOUR TASKS BASED ON THE IMPORTANCE OF YOUR GOALS

It is really important to recognize what are the actual tasks that add value to your communications plan and that can take part in your nonprofit organizations strategy.

By prioritizing these key tasks and starting to work on them first, you will get the tranquility to know that you got them done by the end of the week. By recognizing the key tasks and finishing them first, you will feel the boost to continue moving on within your project.

YOUR NEXT STEPS

I hope these tips will help you find more momentum in your communications plan and ultimately feel that you are getting more progress and more done in your communications strategy.

I am sure these strategies will help you kick start your productivity.

These are some blog posts I made on communications plan and communications strategy that will complement these tips and boost your results:

How to create your 90-day nonprofit communications plan

Why set nonprofit communications goals & objectives (+ planner kit)

5 simple steps to planning year-end communications

Part of every communications strategy is time planning.

Use this Monthly Content Planner for FREE and organize strategic content
for your nonprofit!

Ready to keep learning new tools and receiving the best tips for your communications strategy?

It all starts by developing a great Storytelling narrative.

Get enrolled in THE STORYTELLING NON-PROFIT MASTER CLASS and receive the right
training and confidence to be a great storytelling!


About Vanessa Chase Lockshin

My name is Vanessa Chase Lockshin, and I want to empower you to tell your story. In my personal life, finding ways to tell my stories has been a transformational practice. In my fundraising life, I’ve helped hundreds of organizations tell their stories to engage and inspire their donors. To date, my work has helped non-profits raise over $10 million.

Comments

  1. Shirley K. Spears says

    Thank you for sharing your helpful suggestions! Many non-profit leaders can’t always pay for information and they can’t attend all seminars, but your information is to the point and easy to access.