Over the years, I have developed a number of tricks for writing well. These tricks come in handy especially when I’m dealing with a case of writer’s block. But even if I’m not having a difficult time with a project, I always strive to write compelling copy.
One tip that never fails me is to get emotional before I start writing. Specifically, channeling the emotion that I want to convey through the story.
Before I start writing, I always think through three questions.
#1. What do I want my readers to think?
#2. What do I want my readers to feel?
#3. What do I want my readers to do? (i.e. what action do you want them to take?)
Personally, I think that second question is most important because the strength of the emotion will influence the likelihood of them taking an action. And of course, in fundraising we want as many people as possible to take action.
Once I have thought through the emotion of a story and an appeal, I will do my best to try to feel that emotion myself. For example, let’s say I want to convey anger so that people feel outraged about an injustice. I know there are numerous injustices in the world that without fail, make me angry. So I’ll watch a video or read an article related to that.
That’s today’s writing tip. Try it out as you start working on your next story, and then come back here are leave a comment to share how it goes.
Want more writing tips? Check out these other tips for writing a compelling story.