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Fundraising Advice

Don’t Forget Gratitude

As the gifts are rolling in this month, do you have a plan for stewardship?

I was recently at a client meeting that was very focused on discussing the year-end campaign strategy. Suddenly it dawned on me that we had not even mentioned stewardship, so I asked, “What happens after someone makes a gift.” The answer was short – they get a thank you letter. That was it and it is so not enough!

As I mentioned in a post the other day, we are often so focused on asking being the only way that we can raise money that we forget that there are other important relationship building mechanisms that can directly impact giving. Chief among them being stewardship.

We are often so focused on asking being the only way that we can raise money that we forget that there are other important relationship building mechanisms.

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Need some ideas for donor stewardship this month? Here are a few resources worth checking out.

21 Ideas to Refresh Your Donor Stewardship

Standing Out During Year-End Fundraising With Stewardship

10 Tips for Writing a Better Thank You Letter

How to Collect a Story for a Thank You Letter

 

What will you be doing this month to steward donors? Leave a comment below and share your ideas!

 


About Vanessa Chase Lockshin

My name is Vanessa Chase Lockshin, and I want to empower you to tell your story. In my personal life, finding ways to tell my stories has been a transformational practice. In my fundraising life, I’ve helped hundreds of organizations tell their stories to engage and inspire their donors. To date, my work has helped non-profits raise over $10 million.