Narrative is a very powerful tool for non-profit organizations. But it's often an idea that conflated with storytelling. In fact, narrative is something that happens over time as a result of message and stories you tell. What's more, organizations who are exceptional communicators know their narrative and proactively participate in it.
In today's video I'm going to walk you through a process for creating your organization's narrative. I'll also share more about the important difference between storytelling and narrative, and how your organization can use these two distinct concepts to captivate your audience.
Ready for a deeper time into narrative and non-profit storytelling? Join me inside The Storytelling Non-Profit Master Class.
I'll be sharing more video content on my Youtube channel this year so be sure to subscribe here to get more video content to help your storytelling and communications.
Does your organization have a narrative? Is this something you plan to create for your organization? Let me know in the comments below.