One of the best things non-profits can do when it comes to storytelling is to create a strategy. Without a strategy, you're just telling a story for the sake of telling a story and that's not going to get your organization very far.
In a recent Facebook Live, I shared the framework I use when I work with organizations to develop a storytelling strategy. Watch the video below to learn the 4 steps that you can follow to build an intentional and successful strategy.
I'd love to hear from you in the comments below. What were your key takeaways and what do you want to implement at your organization?