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You are here: Home / Non-Profit Storytelling Tips / Community Building Through Storytelling – The Most Valuable Benefit of Stories

Non-Profit Storytelling Tips

Community Building Through Storytelling – The Most Valuable Benefit of Stories

I was driving to a client meeting, getting off the freeway and unapologetically singing along to Taylor Swift on the radio (Blank Space, in case you were wondering which song). That’s when it hit me: I had within me the seeds of a secret dream.

That dream is about having a community of people who want to connect and support one another. It’s not about fundraising. It’s not about storytelling. It’s about people. People being vulnerable in a “professional” context and that being 110% okay.

In a sector where we are constantly talking about relationships, we forget that it is okay to be our imperfect selves as we build relationships with others. We are under so much pressure to change the world (no big deal, right?) that we have forgotten about ourselves and each other on the personal level.

Because associations are doing next to nothing to build meaningful community, I’m taking matters into my own hands. Those are the seeds of my dream.

This dream and the desire to give voice to the opportunity I see have arisen from an experience of unintentional community building. A few weeks ago in one of my weekly newsletters, I decided to be really honest. I wrote about the terrible week I was having. As I was writing to you, I felt lucky that people in my life who encourage me and cheer me up. I thought, “What if other people don’t have this?” So I asked if you needed encouragement and invited you to send emails telling me what was going on you life.

I was awestruck by the response. I spent hours responding to the dozens of emails I received from people; brilliant, struggling, amazing people. It wasn’t the first time I had received a lot of personal emails from readers. Over the last two years, I’ve been lucky enough to receive emails, tweets, blog comments, and snail mail from many wonderful people. But this time, as I was answering all of your emails, I thought, “I wish everyone from this special community were better connected.” All of you know me, and you are secondarily connected in this way, but I don’t want to be the hub of all of the spokes. I would rather see a web of meaningful connection. I believe that meaningful connection within community leads not only to less isolation, but also to knowledge exchanges, friendship, and authenticity.

As a part of my commitment to community-building in 2015, I started The Storytelling Non-Profit LinkedIn group. This is only the beginning of the conversation. If you’re interested in joining us, sign in to your LinkedIn account and search “The Storytelling Non-Profit” in groups.

What does the concept of community building mean for fundraisers?

I think that community building is a key part of donor relations and donor retention. Right now, non-profits are the hubs that connect all of the spokes. For us to have truly robust communities of loyal donors, you need to be the one to connect all of your donors, to create a beautiful web of people who care about your cause.

How do we create this web of connections?

We invite people to share their stories. I think there is a shift happening in non-profit communications. No longer can we act like megaphones doing one-way communication. There must be dialogue. Whether it’s through email, social media channels or over the phone, let’s create space for people to share their stories. The bottom line is that we are all people. We desire to be seen and heard—even by strangers.

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About Vanessa Chase Lockshin

My name is Vanessa Chase Lockshin, and I want to empower you to tell your story. In my personal life, finding ways to tell my stories has been a transformational practice. In my fundraising life, I’ve helped hundreds of organizations tell their stories to engage and inspire their donors. To date, my work has helped non-profits raise over $10 million.

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Comments

  1. William C. See says

    July 23, 2016 at 11:59 pm

    Story of a life based on naive trust and idealistic humility is my track. A series of choices made over the last sixty years has led me now to volunteer with fervent zeal and ongoing enthusiasm in a local church know as Sts. Peter & Paul o Ss. Pedro y Pablo Episcopal Iglesia in the heart of Portland, Oregon. This mighty and small church serves its community through two primary programs: Brigid’s Table (Saturday morning breakfasts) and Rahab’s Sisters (serving as a supportive site for the street walking women of 82nd Avenue.

Hi there!

My name is Vanessa Chase Lockshin and I've helped non-profits raise over $10 million by telling stories that engage and inspire donors. I'm the author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness, and the creator of immersive online training programs that have trained thousands of non-profit professionals. Read More…

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