Every so often, I come across a non-profit who has just nailed their online presence and is a force to be reckoned with. Fuck Cancer is that organization. Everything about them is untraditional when it comes to non-profit work, and it’s working!
They’re on a mission to educate generations of people that 90% of cancer is curable in stage 1. They focus on education, early detection and prevention. Fuck Cancer has created some outstanding social media campaigns such as last year’s Touching Ourselves. Part of their brilliance lies in the partnerships they embark on in order to reach their target audience in a meaningful and impactful way.
This video is on their main website landing page and serves as an introduction to what they’re all about. It’s clear, concise and infused with an infectious call to action that really rallies that viewers.
