I've lost count of the number of times non-profit professionals have told me that no one cares about what their organization is doing or the stories it tells because they don't help kids or animals. If this story has run through your mind before, let me just say this -- it's not serving you. In fact, it's probably holding back from doing your best storytelling work. You do not need to help kids or animals to tell truly compelling stories.
However, in today's video I'm sharing three storytelling tips inspired by Best Friends Animal Society that your non-profit can use. No cats or dogs required!
While cats and dogs are undeniably adorable, what makes Best Friends Animal Society's stories work so well is that they have a strong narrative in place and they know how to connect with their audience. The idea of making a strong connection with your audience is something I come back to time and time again because it really is that important. You need to connect with your people, the ones who care about your cause.
There really will be a thread that connects all of your audience to your cause and part of your role as a fundraiser or communications professional is to identify that thread, and then communicate that through your stories. This is what will build community and movements around your cause.
I'd love to hear from you. Which of the three tips do you plan to try? Let me know in the comments below.
I'll be sharing more video content on my Youtube channel this fall so be sure to subscribe here to get more video content to help your storytelling and communications.
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