Here’s a jaw-dropping stat for you: most organizations take in 50% of their total annual donations from October to December. You literally can’t afford to be less than confident about your year-end fundraising campaign.
With that importance comes some pressure. Fundraisers are faced with pretty serious challenges when it comes to meeting their year-end goals. So what can you anticipate ahead of time?
- Greater Expectations. The expectation to continually reach more donors and raise more money is a challenge every fundraiser faces. Organizations that failed to meet expectations last year are asking, “How can we turn things around?” Organizations that met their goals are often challenged with raising more money this year.
- Increased Competition. End-of-year fundraising is important for almost every type of organization. And with 1.5 million registered nonprofits, every organization seems to do it. Many fundraisers are asking, “How will we rise above the noise and stand out from the crowd?”
- Limited Resources. Not only is the end of the year one of the most important times, it’s also one of the busiest. Most development teams are already understaffed. The busy holiday season doesn’t help. Year-end fundraising can be exhausting… Isn’t there a better way to save time and resources?
So how can you prepare? Don’t waste another second worrying about your year-end campaign. Download the free info graphic from Pursuant: the Intelligent Fundraiser’s Guide to Year-End Fundraising.
This guest post was written by Rebecca Gregory Segovia, executive vice president of client strategy at Pursuant.
With over two decades of leadership experience, Rebecca Gregory Segovia has a strong vision and passion to help nonprofits reach donors and raise dollars to further their mission. Her specialties include integrated marketing, direct response fundraising, and leveraging technology to achieve results.