This story is a bit unique because it’s actually a story in the Ottawa Citizen. DEBRA Canada is a non-profit organization dedicated to providing support for families affected by Epidermolysis Bullosa (EB) and to heightening Canadians’ awareness of this challenging disease. EB is a rare disease that not many people have heard of, but the story in the Ottawa Citizen does an incredible job of explaining EB and its impacts on people’s lives. This is a must read story!
Who doesn’t love a good animal story?! Best Friends Animal Society had this featured video on their website about a family who recently adopted a dog.
This story does a great job of capturing the emotion and joy of being a pet owner. It also incorporates a story line about the family’s daughter who is deaf, and the impact the dog has had on hear life. Although the video’s call to action is to adopt, it could easily be changed to donate.
I picked this video because it is great example of how organizations can use narrative and stories to explain your work.
One of the challenges that non-profits often have is explaining their work in a tangible way that people can understand. This video talks about Ecojustice’s mission, but is also gives examples of the work in action.
What are you favorite examples of non-profit storytelling? Leave a comment below with a link to the story.
