Sometimes the creative well can dry up and those are the moments to start looking for inspiration.
I think that we’re lucky to work in a sector where there are so many amazing, talented individuals doing phenomenal work. There is lots of work to be inspired by!
Mercy Ships Canada
Mercy Ships Canada sends volunteer medical teams overseas on ships that act as floating hospitals. As you can probably imagine, they have lots of cool stories to share.
Check out Giselle’s story on the Mercy Ships Canada blog.
I love that this story is way more than just a written blog post. There are well placed pictures and a video.
It also opens with a great hook that can help but pique someone’s curiosity. “This shouldn’t be Gisele’s story, but it is.”
University of Toronto
You can’t help but be charmed of this donor story featuring Zoe, Holly and Katia. They are three young girls who were concerned about the H1N1 outbreak and decided to raise money for research through their lemonade stand.
It’s a great story that highlights the difference that any donor can make at any giving level. Also, as an institution I think it’s a really smart and inclusive move that they are recognizing more than just major donors on their website.
Women Against Violence Against Women
This is a great example of how a story can be weaved into an email solicitation. Women Against Violence Against Women (WAVAW) was in need of new furniture and funds to remodel the space that they use for group counselling sessions.
Who better to make this appeal than one of the counsellors who knows the difference that an inviting space can make to the women that come to their counselling sessions.
Check out this email from WAVAW to see how you can use narrative in your next appeal.
