Vanessa Chase Lockshin is an international non-profit consultant, thought leader, trainer, and speaker. She’s part of the next generation of professionals bringing change to the non-profit sector and challenging conventions. Vanessa is also the author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness.
Vanessa founded The Storytelling Non-Profit in 2012 to help not-for-profit organizations articulate their impact to donors in a new way, using narrative techniques to generate greater personal interest and accountability, thereby improving their fundraising success. Today, The Storytelling Non-Profit provides consulting, training, and coaching to non-profits around the world.
Vanessa’s fundraising career started at The University of British Columbia, her alma mater. Other clients have included: Union Gospel Mission, British Columbia Children’s Hospital, Cancer Care Connection, Universal Outreach Foundation, Hope For The Nations, Boucher Institute of Naturopathic Medicine, Love Global Foundation, A Rocha Canada, Kokua, The Wellmen Project, and SHARE Family and Community Services. To date, she has helped these organizations raise over $10 million.
As a recognized expert in communications and storytelling, Vanessa has been invited to speak at a number of events and associations including: AFP; UBC Impact Labs; CASE; ADRP; The Nonprofit Storytelling Conference; BBcon; and Barnard College.
Currently, Vanessa is President of The Storytelling Non-Profit, Co-Founder of Stewardship School, and Board Chair of Women Against Violence Against Women. Although she stays busy with work, she enjoys cooking with her husband, reading, crafting, and corresponding with friends by snail mail.
About The Storytelling Non-Profit
If we want donors to give more, we must first give them more. Developing robust and meaningful relationships with donors naturally gives rise to increased donor retention and giving levels over time. As fundraisers, it can be really easy to develop “asking tunnel vision.” But at the end of the day, we are asking other people to part with their hard-earned money. So we must treat them like people, not just a number in the database. By taking an empathic approach to donor relations and creating communications that donors want to hear/read/watch, you lay the foundation for fruitful philanthropic relationships with your donors.
Donors want to hear about the impact their gift has had, not just what your non-profit does. By focusing on the impact, you’ll be able to connect with donors’ hearts and minds.
It is our goal is to help fundraisers and non-profit organizations transition their approach to fundraising and donor relations to be one that focuses on inspiring donors.