“This process is kind of like a soul-searching process for your organization. We’re trying to unearth our essence and answer the question, ‘Who are we?’”
I surprised myself when I said this to a client last week on the phone as we talked about the process we’re going through to develop their key messages and organizational narrative. I have worked on a lot of communications and storytelling projects in the last few years, but I’d never described it as perfectly as I did last week. Soul-searching is right on the nose.
There are a lot of steps that precede the final outcome of a communications plan. I find that if an organization has never been through this process before, there can be some sticky points. Really, for any organization there can be some sticky points. That’s because a communications planning process challenges staff to define who they are, their values, and consider how they want to be seen and experienced.
In some ways, they are existential questions for an organization to consider and can feel overwhelming to figure out.
But in my experience, it’s the organizations who have done this soul-searching that are often the most confident, consistent, and effective with their communications.
If your organization is thinking about creating or updating your communications plan, I want to invite you to join me for a webinar that will help set you up for a successful process.
Soul-Searching: The starting line for non-profit communications planning
Feb 6th at 1 pm PST/ 3 pm CST/ 4 pm EST
I’m looking forward to sharing the process I use when I lead organizations through a bit of soul-searching as they define who they are, find their voice, and become more proactive with their brand and communications.
This process is applicable to both organization-wide communications as well as donor communications.
I hope you’ll join me for this in-depth webinar that will include interactive discussion and a road-map for a process you can take back to your organization.