Social media is a tremendously fun and engaging way to build relationships with your community members. It is also a cost effective way to distribute content, such as stories, for your community to engage with.
But how exactly can we go about sharing our non-profit’s awesome stories on social media?
Today you’re going to get a step-by-step guide to creating and sharing stories for social media channels.
Step One: Pick One Channel
Your organization is probably on lots of social media channels, but for the sake of this exercise, let’s just pick one. Ideally the one with your highest engagement levels.
Step Two: Identify What Kind of Media You Can Use on that Channel
Every social media channel is different and it’s good to know what parameters you’re dealing with before you start to craft your story. Here are some examples of the parameters that I’m talking about:
Facebook = video, pictures, text, url
Twitter = 140 characters, pictures, url
Vine = 6 second video
Step Three: Identify What That Channel’s Audience Likes
Chances are your social media audiences are not all of the same. This is where metrics can become your BFF and help you make informed decisions. Look at what’s been shared the most, received the most comments, what demographics are on the channel.
In fact, you may even want to consider making an audience profile to help you in this process.
Step Four: Tailor Your Story
So you know what channel you’re going to use, what kind of media is available and who your audience is. It’s time to bring it all together! Find that great picture. Edit a long video down. Write clever copy.
Now, if you don’t have a story to use, this will also be a good time to get out there and find one. You can also think about how your organization can create a culture of storytelling to make find stories a lot easier.
Step Five: Post and Evaluate
After you’ve done all the leg work, it’s time to post and bask in the glory of what you’ve accomplished! As always, I would encourage you to evaluate your efforts to look for ways to improve or replicate what you’ve done.
Do you have any tips for telling a great story on social media? Leave a comment below and share your tip with the community!