If you wanted to share a story in a social media post or another communication tomorrow, how easy would it be for you to find a story to tell?
If you are like most non-profit fundraisers and communications professionals that I work with, the answer is “not that easy.”
It’s kind of a funny problem that fundraisers and communications professionals often face. On one hand, you know that there are lots of amazing stories to be told about your organization. On the other hand, you’re not doing the service or program delivery so you don’t have direct access to the stories.
For any organization with ambitions of telling more stories to donors and other audiences, this is a problem that needs to be solved.
Having a steady stream of engaging and compelling stories is at the heart of a great storytelling program. Organizations that are successful at this know that they have to engage staff across departments and make storytelling an organizational priority. They also find ways of making storytelling fun for everyone involved!
Over the years of my work with non-profits, I’ve noticed a couple of key things that successful storytelling non-profits do differently when it comes to collecting stories.
- They have put in the necessary work to rally their colleagues and get buy-in
- They have a system in place that makes it easy for people to share stories internally
- They understand collecting stories as a habit
- They use the stories they collect to inspire colleagues and further fuel the storytelling work
These 4 qualities and more are what set non-profits up for storytelling success.
This week on Wednesday, March 1 I’ll be a teaching a FREE webinar to discuss these topics in greater detail. I’ll be sharing strategies and ideas to help accelerate your organization’s storytelling efforts. And it all starts with collecting more stories.
Join me on Wednesday at 10 am Pacific/12 pm Central/ 1 pm Eastern for an hour of learning and discussion! Sign up here or click the image below to register.