Your non-profit has tons of great stories to share with your community. But your non-existent marketing budget is prevent them from ever seeing the light of day.
I talk with non-profit folks all time who tell me about the budget woes and in these instances the “non-essentials” get tossed by the wayside. Sadly, storytelling has not yet been embraced as an essential, which means that many organizations don’t have big budgets for fancy video production.
But I want to let you in on a secret. You do not need a big budget in order to tell stories.
In fact some of the best ways to tell your stories are no cost or very low cost. Today I want to challenge you to roll up your sleeves and get creative!
Here are 25 cost effective ways to share your non-profit’s stories.
1. In an email
2. Tweet it out
3. Create a Facebook post
4. An animated Powerpoint video
5. At a donor meeting
6. In a thank you phone call
7. At an event
8. When networking at community events
9. PSA spots – radio stations have PSA quotas. If you provide a service, consider connecting with a local radio station to see if you can form a partnership.
10. In your newsletter
11. Use a story in an appeal letter
12. Illustrate a story in an infographic – use Canva to pull it together professionally.
13. On the backside of a business card – trying to find a good use for the other side of your business card? But a short story teaser on there with the url to read the full version on your website.
14. Create a “stories” page on your website
15. An unedited video captured on your phone – there is some really enticing about emotion in the raw. Try your hand a videography by using your phone to capture short one or two minute videos.
16. Share a story in a blog post
17. Revamp your thank you letter copy to include a story
18. Use a story in your annual report
19. Kick off your case for support with a story that highlights your impact
20. Add a story to your next donor stewardship report
21. Tell a story through pictures – create a collage, maybe even time lapsed, to convey a story in a different way.
22. Host a storytelling event where your community – clients, staff, donors, volunteers, board – can unite around stories of your organization’s work
23. Spend 10 minutes at your next staff meeting to share stories with each other
24. Use stories as a part of your Annual General Meeting program
25. Highlight a story each month on your online donation page
As you can see, sharing your organization’s stories does not have to be a costly endeavor. Instead it requires consistency and commitment.
I would love to hear from you in the comments below. Which of these 25 ideas are you going to try first?